The key to effective product photography is lighting, and the key to effective lighting is control. You can control the strength, size, position, color and number of lights you use. And each of these controls changes how the subject looks. Review your camera’s manual to understand your camera’s “white balance” symbols ( i.e. a light bulb for indoor shots with incandescent lights, a sun symbol for outdoor photos, etc.) You’ll use the white balance control to get accurate colors. You can preset the white balance to match the type of light you’re using (daylight, shade, tungsten, fluorescent).