The George R. Moscone Convention Center, popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California. The complex consists of three main halls spread out across three blocks and 87 acres in the South of Market neighborhood.
The South of Market Area where Moscone Center was built was claimed by the San Francisco Redevelopment Agency, and a protracted battle was fought by the displaced low-income residents during the 1960s and 1970s.
Although the Center is named after the murdered mayor, Moscone initially opposed the development of the area when he served on the SF Board of Supervisors in the 1960s because he felt it would displace elderly and poor residents of the area. As mayor, Moscone convened a special committee of proponents and opponents of a convention center. Hearings were held throughout SF seeking citizen input. A compromise was reached which was supported by Moscone. He put the matter on the ballot in November 1976 and it passed overwhelmingly.
The original Moscone Convention Center hall opened in 1981 on the site of what is now known as Moscone South. It was designed by a team at Hellmuth, Obata & Kassabaum led by Bill Valentine. The exhibition hall was placed underground to minimize the controversial convention center’s visible footprint
When Apple Computers’ CEO Steve Jobs unveiled the iPod Nano in San Francisco’s Moscone Center, it immediately became known as the smallest member of the display-bearing iPod family line and successor to the iPod mini (the updated version of which was released a mere 7 months prior to the Nano).